How many ads are there in a magazine

Of course, these local sections are a bit larger than what you may be used to, covering such areas as the "Northeast" or the "Southwest" parts of the United States. So while you'll be reaching people way outside your neighborhood, you'll also attract local business and may just wow the locals who see your ad on those pages. Who should advertise in the local sections of the national magazines? Although it doesn't seem so at first blush, these ads are really good for small, "niche-y" stores that carry very specialized products, like hobby items.

People will travel great distances to find a new supplier or expert or specialist for their hobby, and they'll spread the word of your existence to others with similar interests. These ads are also wonderful if you have locations in more than one area of any state or in more than one state. You can probably cover most or even all of them with just one ad if they all fall into one of those wide geographical areas that are sold as "local.

And be sure to ask for a map that shows you what each local territory includes. Of course, advertising in magazines with national distribution is going to be expensive even if you're only advertising in the local sections, and it's not be the way to go for most small or midsized businesses.

You don't really need to cast such a large net--what you really need is to choose publications that are closely associated with your target market.

One option is to go really local with free magazines that you'd find in grocery stores or pharmacies. The focus of these type of publications is on home sales, cars, boats and other topics--you've probably picked up one yourself.

Your business doesn't have to tie directly into the topics of any one of the magazines, as long as the readers of those magazines would also be interested in your product or service. Remember, it's the audience that counts, and you can find that audience in any number of places. The contact information for advertising in these publications will also be located within the first few pages. One thing to be aware of is that these type of free publications are published on different schedules, sometimes just a few times a year.

And like most magazines, your deadline will be way ahead of publication, so don't wait until the last minute to call to place an ad. No matter which type of publication you're buying space in, be sure to ask the following questions before you purchase any ad space:. Also note that you have the opportunity with all magazines to save money on each ad by agreeing to run an ad in more than one issue.

In fact, before you buy space in any magazine, it's a good idea to see which businesses that are targeting the same audience as you advertise in each magazine on a consistent basis. Special ad promotions is essentially a category with its own subcategories. For example, a special ad containing different online courses may be published alongside an article about learning options abroad.

These online educational institutions would be told about the segment from an advertising sales rep and offered ad space in that issue. A multitude of schools with the same target audience could all be showcased, making the rates affordable and allowing each institution the chance to reach a huge consumer audience.

Additionally, the author of an article can endorse specific products and the companies would not have to pay for the mention of their products. Often found at the back of magazines, classified ad space typically involves a few lines of text with contact information and a call to action. A logo or small photograph is included. Classifieds are much less expensive than full or partial page ads; however, readers may not turn to the classified ad section and the business opportunity may be risked.

This type of ad usually requires an entire page in the main part of a magazine. Most advertorials are written in the form of a story with an eye-catching headline. Magazine readers tend to gravitate towards these ads as they can be confused with part of the content. Display ads are the most easily recognizable of all magazine ads.

They display products in a clear way along with some text. This type of ad is more expensive than the others, and mainly national brands are found on the pages of the most popular publications. This number holds steady year after year, shattering the stereotype that young people are tossing print aside.

The science is in: paper-based reading stimulates emotions, drives sensory involvement, provides more focused attention and is preferred by the majority of people. While more and more people join the digital revolution, the assumption might be that online audiences are growing at the expense of magazine readers.

The good news is that people are happy to enjoy multiple channels of communication and print audiences are growing year over year. In just the last three years, the total magazine audience has grown by almost 6 million people. Digital edition magazines are also on fire with the total audience growing by more than 6 million people over the last three years. When the intent of the advertising is to drive brand awareness, brand favorability and purchase intent, advertising in print is generating bigger increases than online or TV advertising.

When measuring brand awareness across channels, the biggest lifts were seen when print was added to an online or television campaign. You might think this is due simply to the added exposure, but the numbers show that the most positive variable is a print campaign.

Online advertising alone provided an average of 4 percent lift in brand awareness; television alone provided a 5 percent lift. Combining online and TV together only netted a 6 percent lift. What happens when print is added to the mix? Online plus print brings 10 percent lift; TV plus print brings 13 percent. However, the best results are with a true cross-channel approach: combining print with online and TV nets a 15 percent increase in brand awareness.

In all the major healthcare topics including dieting, prescription medication, healthcare and healthy lifestyle, print magazines are the best choice for reaching people who have great experience in these topics, and people whose advice is trusted by friends and family members when it comes to products and services on these topics. Reaching these influential individuals will provide an exponential return as they dispense advice to their friends, family and coworkers based on the information they are finding in magazines.

People who view healthcare advertising in magazines are the most likely to purchase prescription products — and the first place they are turning to is drugstore chain websites.

Television and internet advertising might be great ways to get quick and direct messages to your consumers.